Most businesses put a great deal of effort into molding their product into great quality that they forget the importance of maintaining strong and decent relationships with their clients. If you spare some time into building good relationships with your clients, it won’t be difficult to retain their loyalty and to attract new clients who get to know of your courtesy. A well maintained client relationship also helps you figure out more needs and demands through which you can shape your product to fit such requirements. Now that you know why a good client relationship is important, you would want to know how to build such long lasting bonds. Here’s how;
Know that patience is key
It is common knowledge that a strong and lasting relationship takes patience. Client relationships are no different. Instead of flooding a potential client with lists of products and services that you provide, all at once, take time in getting to know the customer, their tastes and their preferences. This way, not only can you achieve a better understanding of what your client needs but you also make them see that you’re not all about closing the deal one way or another. This will create a lasting positive impression on the client and enable them to get more comfortable with you. Once the client is comfortable with you they will choose you over a competitor any day!
Know that your contacts are potential clients!
As a business person you have a network of contacts. Members of this network may range from suppliers and contractors to friends and family. Turn these contacts to clients. In this situation, you have a major advantage since you know these people personally and you have an idea about their needs and tastes already. All you have to do is seize an opportunity to show them how your products and services can cater to these needs. keep in mind also to show them that their opinion and feedback matters by asking for reviews and suggestions.This will be easy since you and your client are already comfortable with each other. It’s never a waste of time because this practice not only lets your clients feel important, it also helps you shape your product.
Most businesses today keep in touch with their clients even after a certain deal is closed, through SMS and Emails. Yet you would notice how these businesses only reach out to you when they have launched a new product or service or when they are providing discounts and offers. Most of us tend to ignore such messages because they’re irrelevant, but you do not want your clients to close your messages before even reading them. Personalizing the messages you send to your clients will help them feel that their specific needs have been addressed. Also make sure that your conversations aren’t always all about business and deals. This is also a part of getting to know the client as well as establishing a feeling of trust in their mind; clients will trust your messages to be important and relevant to them.
another key practice is actively responding to them whenever they reach out to you. You always encourage them to contact you every time they visit your website so you might as well be keen to respond when they do contact you. And if in any case you do not have the answer to a question they ask, make sure to let them know that you will devote your time to finding that answer for them as soon as possible. Make every client feel like your priority.
Plan for the future
In any relationship planning the next step is important for its survival. Think back to the last meeting you had with a client and draw out all possible consequences. Sort out which consequences are more favorable to you and make decisions to achieve these objectives. Contemplate every detail of the conversation you had and take them into consideration when drawing out consequences. Once again, communicate with your client for any clarifications throughout this planning process.
Honesty is the best policy
Be careful not to paint false images in the client’s mind. It will be a big mistake to overestimate your abilities and raise your client’s expectations to an excessive level. In any case if you’re unable to achieve that standard your client will be highly disappointed in you and hence will be drawn to a competitor- which is your nightmare come true! Some companies even prefer to verbally convey less than their true capacity so that the customer will be delighted and surprised when their true capacity comes out through their services and products. Also, try your very best to be true to your responsibilities and manage time and meet deadlines. Know that there is still space for you to disappoint your client within your business’s true capacity and work towards avoiding that.
Reward your loyal customers
Studies have proven that your loyal clients are likely to spend 67% more than new customers. Understand how valuable these clients are and reward their loyalty. Give them special discounts, coupons, newsletters, or invite them to your events. It will help them see that they’re the lifeblood of your organization and encourage them to continue being loyal.
After all, your clients are the lifeblood of your business. Take care of them by building up great relationships that will last long. We hope the tips given in this article will guide you. Reach out to us if you have any concerns, suggestions or general feedback.
About The Author: Anu
Content Strategist at CloudCone LLC.
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